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Книга
McDonald, Malcolm
Marketing plans: how to prepare them, how to use them
Elsevier, Butterworth-Heinemann, 2007 г.
ISBN 9780750683869
McDonald, Malcolm
Marketing plans: how to prepare them, how to use them
Elsevier, Butterworth-Heinemann, 2007 г.
ISBN 9780750683869
Книга
Gummesson, Evert
Total relationship marketing: from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Butterworth-Heinemann, 2000 г.
ISBN 075064463X
Gummesson, Evert
Total relationship marketing: from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Butterworth-Heinemann, 2000 г.
ISBN 075064463X