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The Irwin series in marketing
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Книга
Belch, George E.
Introduction to advertising and promotion: Аn integrated marketing communications perspective
Irwin, 1995 г.
ISBN 0-256-13696-3
Belch, George E.
Introduction to advertising and promotion: Аn integrated marketing communications perspective
Irwin, 1995 г.
ISBN 0-256-13696-3
Книга
Rangan, V. Kasturi
Business marketing strategy: cases, concepts and applications
Irwin, 1995 г.
ISBN 0-256-16911-X
Rangan, V. Kasturi
Business marketing strategy: cases, concepts and applications
Irwin, 1995 г.
ISBN 0-256-16911-X
Книга
Walker, Orville C.
Marketing strategy: planning and implementation
Irwin, McGraw-Hill, 1995 г.
ISBN 0-256-13692-0
Walker, Orville C.
Marketing strategy: planning and implementation
Irwin, McGraw-Hill, 1995 г.
ISBN 0-256-13692-0
Книга
Boyd, Harper W.
Marketing management: a strategic approach with a global orientation
Irwin, 1995 г.
ISBN 0-256-12576-7
Boyd, Harper W.
Marketing management: a strategic approach with a global orientation
Irwin, 1995 г.
ISBN 0-256-12576-7
Книга
Perreault, William D.
Basic marketing: a global-managerial approach
Irwin, 1996 г.
ISBN 0-256-13990-3
Perreault, William D.
Basic marketing: a global-managerial approach
Irwin, 1996 г.
ISBN 0-256-13990-3
Книга
Hawkins, Del I.
Consumer behavior: implications for marketing strategy
Irwin, 1995 г.
ISBN 0-256-13972-5
Hawkins, Del I.
Consumer behavior: implications for marketing strategy
Irwin, 1995 г.
ISBN 0-256-13972-5
Книга
McCarthy, E.Jerome
Essentials of marketing: А global- managerial approach
Irwin, 1994 г.
ISBN 0-256-12746-8
McCarthy, E.Jerome
Essentials of marketing: А global- managerial approach
Irwin, 1994 г.
ISBN 0-256-12746-8
Книга
Futrell, Charles M.
Fundamentals of selling: Сustomers for life
Irwin, McGraw-Hill, 1996 г.
ISBN 0-256-13827-3
Futrell, Charles M.
Fundamentals of selling: Сustomers for life
Irwin, McGraw-Hill, 1996 г.
ISBN 0-256-13827-3
Книга
Peter, J. Paul
Marketing management: knowledge and skills
Irwin, McGraw-Hill, 2001 г.
ISBN 007118130X
Peter, J. Paul
Marketing management: knowledge and skills
Irwin, McGraw-Hill, 2001 г.
ISBN 007118130X